About us

About us

We’re a team of (mostly) moms working to meet your most pressing needs. We’re experienced at developing products (and kids!), committed to inclusivity, and passionate about building what we wish we’d had.

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  • What we believe
  • Content you can trust
  • Meet our experts
What we believe

What we believe

When mom thrives, baby thrives. That’s why we’re creating a platform that puts mothers first. We'll provide you with guidance, tools and encouragement to help you parent with confidence through your first year of motherhood.

Content you can trust

At Willow, we focus on your needs first to help you make decisions for yourself and your family. Putting you first is at the heart of everything we do, informing our focus and inspiring our purpose.

Our approach
We are guided by science, and we have developed a rigorous content creation process with a series of careful checkpoints.
We strive to...
Our focus
We’ve developed a rigorous content creation process. We research your needs, then set in motion a careful system of checkpoints.
We prioritize...
Our why
It takes time to triangulate trusted sources across multiple needs. We get that your time is tight, so we want to take this off your plate.
We work to...

Meet our experts

Moms are the foundation of our product. Even our advisers are moms! From doctors to doulas, our experts are passionate about education, and they collaborate with us across the product design life cycle.

Dr. Manisha Panchal

Dr. Manisha Panchal

Pediatrician

Chris Raines

Chris Raines

MSN, RN

Dr. Jennifer Lincoln

Dr. Jennifer Lincoln

OB-GYN

Dr. Laurie Jones

Dr. Laurie Jones

Pediatrician

Leah DeShay

Leah DeShay

Lactation consultant

Dr. Shelby Harris

Dr. Shelby Harris

PsyD, DBSM

Emily Varnam

Emily Varnam

Doula

Dr. Michele Torosis

Dr. Michele Torosis

OB-GYN

Larissa Geleris

Larissa Geleris

Licensed OT