We’re a team of (mostly) moms working to meet your most pressing needs. We’re experienced at developing products (and kids!), committed to inclusivity, and passionate about building what we wish we’d had.
When mom thrives, baby thrives. That’s why we’re creating a platform that puts mothers first. We'll provide you with guidance, tools and encouragement to help you parent with confidence through your first year of motherhood.
At Willow, we focus on your needs first to help you make decisions for yourself and your family. Putting you first is at the heart of everything we do, informing our focus and inspiring our purpose.
Moms are the foundation of our product. Even our advisers are moms! From doctors to doulas, our experts are passionate about education, and they collaborate with us across the product design life cycle.
Dr. Manisha Panchal
Dr. Jennifer Lincoln
Dr. Laurie Jones
Dr. Shelby Harris
Dr. Michele Torosis